Retail Centre Marketing, by Alesia Michael
As we delve into the new year we are eager to execute exciting retail centre marketing events and promotions for 2025.
We saw fantastic results in 2024 from our experiential events and campaigns driving extra traffic to our Centres and hope to build on this in 2025. Our marketing strategy continues to evolve for each Centre and their unique needs.
The overarching goal across all Centres is to work collaboratively with our skilled contractors and suppliers, creating innovative campaigns to ensure we deliver optimum results for our clients and retailers whilst also enhancing customer experience, loyalty and satisfaction.
2025 will see the addition of new tenants, new retail mix & new precincts. We will also be implementing new systems, tools and strategies which will present us with an opportunity to showcase our offer and cement our connection with our customers both digitally & physically seamlessly guiding them from
online touch-points to physical store visits and purchases.