Centre Profile – Fairfield Forum

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by Paul Morgan

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This is Fairfield Forum’s tagline, a South West Sydney centre we’ve managed for over four years – with ourĀ management agreement recently extended for a further three. This community-centric asset is anchored by Kmart Australia Limited, Coles Group, ALDI Stores Australia and TK MAXX, complemented by more than 40 specialty retailers, predominantly independent operators.

The Centre is a major hubĀ and plays an important role within the local community, with around 14,000 daily visitations, most of whom live in the main trade area. In a culturally rich area,Ā the Centre boasts a broad tenant mix and strong fresh food offering.Ā From Asian GroceriesĀ to Middle Eastern Deli, Fruit & Veg, Chicken, Bakery, SeafoodĀ and Halal butcher – theĀ Centre provides an impressive range of fresh produce.

WeĀ prioritise connection with the local community. Regular events cater to our customerĀ demographic,Ā with 2025 celebrations includingĀ ChineseĀ Lunar New Year,Ā AssyrianĀ New YearĀ and Ramadan. AĀ BreastĀ Cancer screening vanĀ is currently located within theĀ car park which is an ongoing arrangement with NSW Government, offering free screening and health advice to local women.

Our team are continuously seeking out new initiatives toĀ enhanceĀ asset performance.Ā Weā€™ve recently installedĀ 700+Ā solar panels,Ā set to generate around 420Ā MWhĀ of energy annually – enough to power over 30 homes for an entire year.Ā The solar system will help better manage our energy use and future-proof against increasing electricity costs.Ā Weā€™re also exploring other technologies to reduce our reliance on the national grid by making a positive environmental impact.

Since we assumed management,Ā supplementary income has been a key focus – drivingĀ casual mall leasing, introducing digital advertising signage, multiple vending machines and capitalising on other forms of management income being driven at Centre level. Intensive management ensures we minimise risk to our client by having negligible rental arrears.

We endeavour to provide the best possible asset management service for our clients. Fairfield is a great example of this,Ā andĀ we’reĀ excited for our continued involvementĀ and evolution of the Centre.